Items where Subject is "Services Marketing"

A

A, Menaga and Vasantha, S (2022) Influence of Social Media on Brand Trust During COVID-19 Through Corporate Social Responsibility Communication. ECS Transactions, 107 (1). pp. 8819-8829. ISSN 1938-5862

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Bharathi, K. and Sudha, S. (2018) Online Apparel Retailing: The Mediating Effect of E-Shopping Intention on the Association among Privacy, Website Content and E-Shopping Satisfaction. Indian Journal of Public Health Research & Development, 9 (3). p. 325. ISSN 0976-0245

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Chandrachud, S. and Rajagopalb, Nagarajan (2018) Imperative Effects of Private Label Branding in Indian Retail. Indian Journal of Public Health Research & Development, 9 (2). p. 15. ISSN 0976-0245

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KIRUBA, Angelin S. and Jawahar RANI, K. and Vasantha, S. (2022) The comparative study on the initial effect of H1N1 and COVID’19 on the Major Stock Markets. Quality - Access to Success, 23 (187).

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Latha, R.S. and Chandran, M. (2024) Is artificial intelligence really influencing the marketing strategies and consumer behaviour? Salud, Ciencia y Tecnología - Serie de Conferencias, 3. p. 896. ISSN 2953-4860

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Menaga, A and Vasantha, S. (2024) Exploring the impact of corporate social responsibility and marketing communication on consumer consumption patterns: A qualitative study. In: THE INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE RAKHMATULIN READINGS, 26–27 May 2023, Tashkent, Uzbekistan.

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Preetha, S and Sivapriya, C and Subhashini, S (2018) Customers Perspective on Adaptiveness to Cab Sharing-A Social Innovation. Indian Journal of Public Health Research & Development, 9 (5). p. 308. ISSN 0976-0245

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Suthanthiradevi, P. and Revathy, G and Sathish Kumar, P and Karthikeyan, B and Muthu, Lakshmi.V (2024) Guardians of Truth: Exploring Techniques for Veracity Identification in social media during an Infodemic. In: 2024 3rd International Conference on Artificial Intelligence For Internet of Things (AIIoT), Vellore, India.

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Vasantha, S. (2018) Employer Brand as a Predictor of Employee Satisfaction. Indian Journal of Public Health Research & Development, 9 (2). p. 47. ISSN 0976-0245