Items where Subject is "Principles of Marketing"
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Number of items at this level: 2.
Article
Subhashini, S. and Preetha, S. (2018) An empirical analysis of service quality factors pertaining to ocean freight forwarding services. Maritime Business Review, 3 (3). pp. 276-289. ISSN 2397-3757
Book Section
Rathinam, Ganesh and Katta, Ashok Kumar (2025) The Role of Social Media in the Evaluation of Academic Degree Programs in Higher Learning Systems:. In: Multidisciplinary Approaches to AI, Data, and Innovation for a Smarter World. IGI Global, pp. 331-346.