Items where Subject is "Marketing Management"

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Bharanitharan, M. and Madhumita, G. (2024) Effect of Office Automation on Enhancing Quality of Life of Employees in IT/Printing Industry. Quality-Access to Success, 25 (201).

Bharathi, K and Sudha, S (2017) A Study on Buying Behavior of Eco-Friendly Apparel with Special Reference to Tanjore. Indian Journal of Public Health Research & Development, 8 (3). p. 121. ISSN 0976-0245

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Chalapathi, Beeraka and Rajini, G. (2024) An Empirical analysis of the effect of user behavior based on marketing sustainable fashion. Salud, Ciencia y Tecnología - Serie de Conferencias, 3. p. 883. ISSN 2953-4860

Christeena, A. Binu and Preetha, S. (2019) Effects of Nudge and Purchase Intention in Online Purchasing of Electronic Products. Indian Journal of Public Health Research & Development, 10 (1). p. 282. ISSN 0976-0245

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Govindasamy, P and Mathuraswamy, P and Anithakumari, D and Manoj, G (2022) Demystifying Development and Maneuvring of Indices of Stock Market in India. Quality - Access to Success, 23 (190).

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Kavitha, B and Rajini, G. The Impact of AI-driven Technological Influences on Security Measures within Digital Wallets amid Digital Revolution. International Journal of INTELLIGENT SYSTEMS AND APPLICATIONS IN ENGINEERING.

Krishna, J. Phani and Katta, Ashok Kumar and Rai, Nisha and Parmar, Mohfiz (2022) Analysis of influencing factors on digital platform and its impact on buyers. International journal of health sciences. pp. 6984-6989. ISSN 2550-6978

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Manimalar, R. and Sudha, S. and James, Fabian Andrew (2016) The Mediating Role of Consumer Trust on the CSR-Brand Loyalty Link. Indian Journal of Science and Technology, 9 (32). ISSN 0974-6846

Murali, S. and Pugazhendhi, S. and Muralidharan, C. (2016) Modelling and Investigating the relationship of after sales service quality with customer satisfaction, retention and loyalty – A case study of home appliances business. Journal of Retailing and Consumer Services, 30. pp. 67-83. ISSN 09696989

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Preetha, S and Banu Christeena, A Effects of nudge and purchase intention in online purchasing of electronic products. Indian Journal of Public Health Research & Development.

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Sharmila, R. and Kavitha, M. (2018) A study on customer experience in E-Tailing and retailing. Indian Journal of Public Health Research & Development, 9 (9). p. 375. ISSN 0976-0245

Subbiah, Muthu Raman and Devi, Kabirdoss and M, Dhanamalar and Shareef, Ashraf Mohammed and AI-Shaikhli, Taha Raad and Nidamanuri, Sudheer (2024) AI-Enabled Predictive Maintenance for Industrial Equipment in the Era of IoT. In: 2024 Ninth International Conference on Science Technology Engineering and Mathematics (ICONSTEM), Chennai, India.

Sudha*, Dr.S. and Shalini, Dr.P. and Vennilaashree, Dr.S. (2019) Role of Brand Awareness, Brand Loyalty and Advertisements towards Consumer Buying Behaviour in Insurance Industry. International Journal of Engineering and Advanced Technology, 9 (1). pp. 6847-6849. ISSN 22498958

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Thirumagal, P G and Kishore Bhattacharjee, Dr. and Dorbala, Rajesh and Palav, Manesh R. and S, Viji and Mahajan, Vaishali (2024) Application of Machine Learning Algorithms in Personalized Marketing. In: 2024 5th International Conference on Recent Trends in Computer Science and Technology (ICRTCST), Jamshedpur, India.