Items where Division is "Commerce" and Year is 2025

Aishwarya, L. and Jagadeesan, P. (2025) The role of LGBTQ-friendly marketing in consumer purchase decision. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Banu, S. Rafiya and Jayakani, S. (2025) Analysis of health and hygiene and its impact on finance of villagers in Chengalpattu district. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Deivayanai, S. and Chandran, Dr. M. (2025) Perceptual Difference in Brand Conformity and Brand Loyalty of Consumers – A Study with Reference to Telecommunication Services in Chennai for Sustainable Development. International Journal of Environmental Sciences, 11 (2s). pp. 25-35. ISSN 2229-7359

Fernandez, Elizebath Ligia and M, Kavitha and T, Prabaharan (2025) Emotional Intelligence-Enhanced Convlstm-Based Water Wave Optimization for Healthcare Data Analysis. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Jayakani, S. and Banu, S. Rafiya (2025) Prediction of customer recommendations on e-commerce using machine learning algorithms. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Jayashree, R. and Jayakani, S. (2025) Analytical study on transformative technologies and economic governance: Charting a course for balanced innovation in the global economy. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Jayashree, R. and Jayakani, S. (2025) Study on impact of digital transformation within the accounting domain and evolving responsibilities of accountants: A data-driven exploration. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

K, Shruthi and M, Kavitha and G S, Maheswari (2025) Blockchain-Enhanced Factorization Machine-Deep Learning Based Lightning Search Algorithm for Secure Cloud Data Processing. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Kamala, S and Thaiyalnayaki, M (2025) Impact of Information Sources on Consumer Satisfaction Towards Two-Wheelers with Special Reference to Chennai City. Indian Journal of Information Sources and Services, 15 (1). pp. 345-349. ISSN 2231-6094

Lakshmi, H. Seetha and Jayakani, S. (2025) A systematic study on strategic training methods for upskilling Gen Z employees in organizations – Study limited to Chennai city. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Lakshmi, K Maha and Thaiyalnayaki, M (2025) Analyzing the Effect of Employee Retention Approaches in IT Companies in Chennai. Indian Journal of Information Sources and Services, 15 (1). pp. 350-356. ISSN 2231-6094

Lakshmi, R. and Vennila Fatima Rani, S. (2025) An investigation of fintech payment adoption and their impact on user experience and re-usage intention of Zoomers in Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Latha, R. S and Chandran, M (2025) Role of Artificial Intelligence-Enabled Marketing Strategies on Purchase Decisions. Indian Journal of Information Sources and Services, 15 (1). pp. 260-266. ISSN 2231-6094

M, Nithya and Kavitha, M. and Maheswari, G S (2025) Work-Life Balance And Its Impact On Job Performance: A Study With Special Reference to Women Police In Chennai City. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Meenakshi, A. and Jayakani, S. (2025) Exploring the impact of artificial intelligence on financial risk prediction and management. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Mohana, C. and Mythili, G. (2025) A study on problem faced by women employees in IT sectors of Chennai city. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Monica, K. and Jagadeesan, P. (2025) Exploring the impact of social media on mental health: A comparative study among young generation in Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Ramya, P. and Dhanashree, G. S. (2025) Data analytics of green marketing strategies in the financial performance of selected automobile industries of Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Rani, J. Hena Esther and Kalpana, G. (2025) GST chain technological integration enhancing compliance and administration efficiency. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Revathy, K. and Murugesan, D. (2025) An analytical study of customers’ preferences and satisfaction on consumer finance with respect to private sector banks in Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

S, Antony and K, Vinayagam (2025) The Role of AI in Shaping HRM Skills and Strategies in Private Banks: A Study on Manager-Employee Dynamics in Chennai City. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Saravanan, C. and Jayakani, S. (2025) Factors influencing investors behaviour in stock market. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Suganya, R. V. and Vetrivel, M. and Kumar, A. V. Senthil (2025) Cultivating Innovation Ecosystems to Drive Sustainable Market Success:. In: Effective Marketing and Consumer Behavior Tactics for High-End Products. IGI Global, pp. 295-342. ISBN 9798369387412

Thanuja, K. and Dhanashree, G. S. (2025) Data analytics on online grocery shopping behaviour of selected customers in Chennai City. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Venkatakrishnan, S. R. Prasanna and Shashila, S. (2025) Work-life balance of service based company employees in Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.