Items where Author is "Muralidharan, C."

Murali, S. and Pugazhendhi, S. and Muralidharan, C. (2016) Modelling and Investigating the relationship of after sales service quality with customer satisfaction, retention and loyalty – A case study of home appliances business. Journal of Retailing and Consumer Services, 30. pp. 67-83. ISSN 09696989

Murali, S. and Pugazhendhi, S. and Muralidharan, C. (2016) Integration of IPA and QFD to assess the service quality and to identify after sales service strategies to improve customer satisfaction – a case study. Production Planning & Control, 27 (5). pp. 394-407. ISSN 0953-7287