Items where Author is "Mariyappan, M. S. R."
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Velmurugan, R. and Sudarvel, J. and Bhuvaneswari, R. and Sankar Ganesh, R. and Jayanthi, N. and Mariyappan, M. S. R. (2024) Artificial Intelligence and Creativity in Marketing: A Symbiotic Alliance. In: Balancing Automation and Human Interaction in Modern Marketing. IGI, pp. 73-81.
Velmurugan, R. and Sudarvel, J. and Bhuvaneswari, R. and Jayanthi, N. and Sankar Ganesh, R. and Mariyappan, M. S. R. (2024) Artificial Intelligence and Emotional Intelligence in Marketing:. In: Balancing Automation and Human Interaction in Modern Marketing. IGI, pp. 82-95.