Items where Author is "Manimalar, R."

Andrew James, Fabian and Sudha, S. and Manimalar, R. (2016) Brunt of Night Shift on the Leisure Time, Social Relationship and Social Commitment of Employees. Indian Journal of Science and Technology, 9 (43). ISSN 0974-6846

Andrew James, Fabian and Manimalar, R. and Sudha, S. (2016) Effects of Non-Standard Schedules on the Life of BPO Employees. Indian Journal of Science and Technology, 9 (33). ISSN 0974-6846

Manimalar, R. and Sudha, S. and James, Fabian Andrew (2016) The Mediating Role of Consumer Trust on the CSR-Brand Loyalty Link. Indian Journal of Science and Technology, 9 (32). ISSN 0974-6846

Manimalar, R. and Sudha, S. (2016) Corporate Ethical and Legal Responsibility:Effects of CSR on Consumer Trust and Brand Loyalty. Prabandhan: Indian Journal of Management, 9 (6). p. 7. ISSN 0975-2854

Manimalar, R. and Sudha, S Corporate social responsibility campaigns on brand image and consumer purchase intention. Corporate social responsibility campaigns on brand image and consumer purchase intention.