Items where Author is "Kiran, Prabha"

Article

Kiran, Prabha and Vasantha, S and Srivastava, Abhishek (2017) SEM Modeling Approach for Studying the Social Impact of Whatsapp Usage. Indian Journal of Public Health Research & Development, 8 (2). p. 268. ISSN 0976-0245

Kiran, Prabha and Vasantha, S. (2016) Analysing the Role of User Generated Content on Consumer Purchase Intention in the New Era of Social Media and Big Data. Indian Journal of Science and Technology, 9 (43). ISSN 0974-6846

Srivastva, Abhishek and Kiran, Prabha (2016) Transforming Customer Experience in E-Commerce Market Place: A SMACT Approach. Indian Journal of Science and Technology, 9 (32). ISSN 0974-6846

Kiran, Prabha and Vasantha, S. (2016) Transformation of Consumer Attitude through Social Media towards Purchase Intention of Cars. Indian Journal of Science and Technology, 9 (21). ISSN 0974-6846